Assessing Customers’ Perception of Electronic Banking Services: Evidence from Ghana Commercial Banks in Kumasi Metropolis

نویسندگان

چکیده

The study sought to investigate customers’ satisfaction about the quality, accessibility and challenges associated with electronic banking in Ghana Kumasi Metropolis as Focus. Quantitative research method descriptive design was used. primary data obtained through purposive questionnaire were analyzed using Statistical Package for Social Sciences (SPSS), Principal Component Factor Analysis, Relative Importance Index. quality of (e-banking), additional support services, benefits banks, risks internet banking, prompt responses content format regarded satisfactory; sophisticated software, diverse features, ease use, cards, services environmental conditions quite connection, user’s ability access, availability Automated Teller Machines (ATM) machines however, unsatisfactory. concludes that customers have a mixed positive negative perceptions e-banking offered by commercial banks suggests better means raising funds provide ATMs at vantage points intensify their marketing create more awareness.

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ژورنال

عنوان ژورنال: International journal of academic research in accounting, finance and management sciences

سال: 2023

ISSN: ['2308-0337', '2225-8329']

DOI: https://doi.org/10.6007/ijarafms/v13-i2/16881